We are GWC: Coffee that’s proud to give back.
We’re on a mission to get people to enjoy barista-worthy, specialty coffee that’s sustainably sourced and expertly roasted, while also raising vital funding for local charities, social enterprises, sports clubs and schools.
About GWC: Together changes everything
Good Will Coffee is a community-spirited, fundraising initiative turning premium domestic coffee purchases into a force for good.
We want to partner with charities, social enterprises, sports clubs and schools encouraging their followers to upgrade their daily coffee experience to GWC premium specialty coffee.
If their followers and fans buy their custom designed Good Will Coffee, we will give them £4 per kilo in cash. How it’s spent it is up to you. By getting involved with GWC, every coffee bag purchase made will have a positive and direct financial impact on local causes.
Everyone wins with Good Will Coffee:
Specialty coffee isn’t just a drink—it’s a journey that requires harmony and unwavering standards. That’s why we’re proud to offer a fully integrated and sustainable coffee service spanning seed to cup. Working with our London-based roaster Jampot, our coffee helps support coffee farmers with better wages, farm management, seed selection, and agronomic advice, before proceeding with harvest and post-harvest processing, ensuring excellence at every step of the process.
Benefits to Coffee Buyers:
Simply Better Coffee: They can enjoy delicious beans or ground coffee - all ethically sourced - to drink at home for less than 50p a cup.
Giving Back One Cup At A Time: They will enjoy the satisfaction of knowing that their coffee purchase is creating a positive impact in their local community.
Feel-Good Factor: Being part of a initiative that values sustainability, generosity, and community impact.
Your custom-designed GWC coffee:
Our designer will work with you to create a bespoke coffee bag you’re proud of, incorporating your branding (logo, typeface, colours, imagery and language), basically anything that communicates the ‘feeling’ of your charity, school or sports club. When participants buy your coffee, we’ll take care of fulfilling all online orders, sending it out to participating customers.
Sounds good doesn’t it?Here’s an example of the fundraising potential:
If 400 of your followers each purchase 1kg per month = 400kg of coffee per month.
At £4 per kg, that's £1,600 per month or £19,200 per year donated directly to you.
*One-off single purchase 200g bags will also be available
